TACTICS
TACTICS
+2
Tactic#4: The Ghost Ship
Every system carries decisions made years ago, hidden in fields, formulas, and workflows. Before you make a change, you need to understand the unseen forces that could steer updates off course.
Dec 23, 2025
TACTICS
+1
Tactic#3: The 45-Second Relevance Test
In an ocean of AI-generated sameness, the only personalization that matters is the kind that proves you understand how the ship is run and where the water gets in before the deck tilts.
Dec 10, 2025
